Evolution

Evolution

One of the things I’ve tried to maintain with the branding around here is a building on top of what currently exists. Rather than completely toss out the visuals of designs and previous logos, I like to keep hints to the past. Part of that helps familiarity, but it also maintains a path of evolution rather than revolution.

Last week I rolled out an updated SimpleBits mark and simplified layout. I started tinkering a few months ago over on Dribbble and after some great feedback, settled on hex shape borrowed from the inner cube of the old mark, which was carried over from the original pixel art logo way back when. The new mark should work far better at smaller sizes and applications (which was the reason for the tweaking) and seemed fitting to bring back the original orange from the first (extremely dated) design from years ago (11px Verdana still looks good, no?).

Along with the new logo I made some adjustments to the template here as well. Most of those changes centered on a new typeface: FF Milo Web Pro which is versitle in various sizes, looks great in all caps and can be served up via Typekit (you need to purchase the font from FontFont first, which then unlocks it for use with Typekit).

Here’s to personal sites being a perpetual sandbox.

design

logo

simplebits